• madalin.slaniceanu@gmail.com

Case
Study

  • Client: ADYA GREEN PHARMA
  • Product: Vitamina C
  • Request: Redesign
  • Notes: Product has 3 variations:
    Propolis, / Propolis & Echinacea / Propolis, Echinacea si Soc

Stage 1

Building a 3D model to better visualize and understand the product that is now on the market.
  • Tools Used: Blender
1.
2.
3.
4.

Conclusions

  • Notes: why the product has a vertical design? Why not horizontal? It’s a more natural position and bonus: the text will be larger - larger text, better shelf visibility, better sales.

Stage 2

The new graphics & the design decisions.
  • Tools Used: Adobe Illustrator, Adobe Photoshop, Shutterstock

Variation 1: Propolis

  • #FAB12D

Type: Futura PT

Variation 2: Propolis & Echinacea

  • #E1579A

Type: Futura PT

Variation 3: Propolis, Echinacea & Soc

  • #256F46

Type: Futura PT

Stage 3

3D Renders with the new graphics.
  • Tools Used: Blender

Conclusions

  • Notes: The product variations look very similar and might be confusing so I’ve placed an overlay color over the honey comb.

Project sent for review